Note the quotes:
With sales of its traditional camera film barely eclipsing sales of a fledgling cosmetics line, Chief Financial Officer Toshio Takahashi sees a different type of film driving the company’s growth–those used in liquid crystal displays.
Fujifilm does need its reinventive streak to come good: the advent of digital photography has seen global demand for color photographic film fall 90% since hitting its peak in 2000. Coping with that dramatic decline induced massive restructuring at its imaging division costing Y200 billion and 5,000 jobs, and rendering photographic film as contributing just 2% to overall revenue compared with 19% in the fiscal year to March 2001.
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At Fujifilm, TV Screens Replace Cameras As Channel To Growth
